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Monday, November 15, 2010


Is Facebook Fan Page important?

In today's high tech advertising industry no one is picking up "Yellow Pages" to inquire about anything. More and more people are turning to online sources to search for what they are looking for.
Yellow pages used to be the major life line of any business, I remember people used to plan for the new business ideas before the publish date of yellow pages, because it used to bring major exposure for your business or products.

Facebook Fan page role in Business Marketing

Just like what it used to be for yellow pages, Facebook has reached new heights of followers and that facilitate small and large business owners to reach their potential client and communicate with them directly about their needs and likes.

Now lots of people are familiar with profiles on Facebook but Fan pages are still new to them. Let me put it this way "it is the commercial site of Facebook". With Facebook Fan page one can get unlimited number of followers and it tracks the activity on your page. Tracking, that's what I love about it, I personally know if you will keep track on anything it will tend to improve.


Creating a Facebook fan page will give you more exposure throughout Facebook, as per 500 Million users and numbers are going up on a daily basis; you don't want to miss out on the free publication to promote your product and services.

This is an enormous way to promote your business or product to your network. With the access of having unlimited followers (While regular Facebook page limits to 5000 friends) on the Facebook fan page and they can get approved as soon as they click on the LIKE button on the page and because they are public so any one come across through search engine or any other way of traffic can view the content.

Page Rewards

The reward of having a fan page can be in terms of loads of traffic to your website or blog, and since traffic brings leads, it depends totally on how effectively you market your website or blog on the social networking sites.

One can add lots of different type of content on their Facebook Fan page to keep people interested and keep coming back for more. One of the great ways is to add poll about related topics revolving around your product and services, like if you are related in travel industry then ask them about places they (Your Audience) want to visit before they die or something similar. I always suggest each and every one of my readers to insert their own personal touch to it; this will stand you out from the ordinary crowd.

Facebook fan page audience are real human beings and follow the same statistics that is 50% of them need to be told what to do and other 50% need to be ask nicely - that can be done easily by daily or weekly polls. Also discussing polls with your fans is a great way to interact on your page, this will generate credibility.

Remember we all are on Facebook Fan page to create value and trust; people always like to work or do business with who they know, like and trust.

It is always good to have fan box in your website where visitors can immediately become a fan, and number one reason to create Facebook fan page is: it is free just like usual profile page.

So let's start working on your Facebook Fan page and discover what your potential clients are looking for and how you can fulfill their needs.

Remember the key to success is to have proper education and knowledge of doing that in the correct manner otherwise you will be just wasting your time and energy while others' will be living the life you desire.


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